“I just love being in the outdoors. It keeps me active and not idle.”
“I run or hike on the local trail because it’s convenient and close to home.”
Members of The Aspirational Core are open to renting as a way of figuring out which gear they want or whether they like the activity enough to invest. When they do buy, they look for gear that is specifically designed for their activity. Athletic and fashion brands appeal to members of this segment more so than traditional outdoor brands. However, when they do purchase outdoor products, they tend to choose products from well-known brands.
Members of The Aspirational Core tend to be younger and are more likely than members of other segments to be single.
The Aspirational Core is much like The Urban Athlete but with an emphasis on aspiration rather than participation. Efforts that target The Urban Athlete will likely pull in The Aspirational Core as well.